Overview 🔍 Esplanade and Me-You Market collaborated for the annual Pesta Raya 2025. I was responsible for designing the market area, following the official color palette established in Esplanade’s poster designs. Ideation 💡 Working with Me-You Market required ideas that were unconventional and playful, reflecting their appreciation for quirkiness. Drawing inspiration from my fascination with extraterrestrial themes 🛸🖖 and the brand’s love for cats, I developed a concept that combined these elements. I created whimsical, story-driven illustrations for various collaterals, incorporating historical references from the Singapore River to add depth and context. Impact 🚀 The market attracted over 6,000 visitors across four days, surpassing attendance from previous Pesta Raya events hosted by Esplanade. Attendees responded positively to the experience particularly enjoying the cat mascot. It was subsequently named Ayob and has continued to appear at recent Me-You Market events. *All images are used solely for portfolio purposes and were provided by Red Tapes Productions.